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Feature Story
Family-run Businesses: Passing the Torch We talk with two members of family-run kitchen businesses — one who passed the proverbial torch and another who took it — to discover how they navigated succession from first to second generation family owners. A family business won’t stand the test of time without members who share passion for the work or similar ideas of how the business should run. A succession plan, which identifies what will happen when an owner decides to leave a business or step down from a leadership role and how, can help get to the heart of these matters. “Some people would rather not deal ... READMORE |
Columnists
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Tania Richardson and Melandro Quilatan Designers often receive the bulk of the credit for the projects they work on, but behind the scenes there’s a team of people working to make them look good. A successful design firm needs a network of professionals they respect and rely on. These include architects, engineers, developers, contractors and ... Read more |
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Robin Siegerman, ARIDO, CKD Listen to a group of advertising executives talk for five minutes and chances are good that you’ll hear industry buzz words like "unique selling proposition" and "dominant selling idea" peppered throughout the conversation. Multi-million dollar advertising conglomerates have been built on the strength of their expertise in guiding corporations to ... Read more |
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Since I seem to have established a tradition in this column of stating my biases right up front, let me not stray from that path: I really hate unscheduled direct sales calls — either by phone or in person. In my book, they are right up there with talking on ... Read more |
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Robin Siegerman, ARIDO, CKD In my last column, I wrote with considerable frustration about the lack of sales skills among young designer hopefuls and job seekers. I’ve received a number of wonderful letters from others who share my frustration.... Read more |
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If you’re anything like me, you’re so sick to death of hearing about the tough economy we’re in that you’d like to stop reading this column right now. That would be a mistake. I’m not going to give you any "woe-is-me", hand-wringing, tear-your-hair-out, gloomy stuff. I don’t want to put ... Read more |
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Robin Siegerman, ARIDO, CKD Each time I embark on a new project, a variation of this dreaded phrase appears on the client’s wish list: “I want a look that will never go out of style, will work for re-sale, that I won’t get tired of and that is really neutral.” Since they hire ... Read more |
Articles
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Val Maloney  Whether you are looking to reach a local client or show potential buyers halfway around the world your product, according to Internet insiders if you want to support your business you better hitch a ride on the information highway.... Read more |
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Natalie Daye  Ever watch a customer walk into a showroom, only to walk right back out looking overwhelmed and confused? A showroom is where the dreams of your client should come to fruition not confusion. Whether you’re working with 400 square feet or 35,000 square feet, your showroom should not only p... Read more |
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Christine Corelli Forget tough. Today’s competition is fierce. Sales have been down for many businesses including manufacturers, business owners, reps, designers and fabricators in the kitchen and bath industry. So what should you do? Wait for the phone to ring? Wait for things to turn around? Cut prices? Cut prices so low ... Read more |
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Christine Honeyman  When the television cameras start rolling, designer Jessica Cotton is in her element. As one of the designers on HGTV’s popular reality show Restaurant Makeover her vivacious personality and positive attitude help drive the project to completion despite the inevitable calamities that occur during the course of a complete restoration. ... Read more |
 Standing out in the marketplace — especially in these times — is critical to your company's success. That's where marketing comes in. A comprehensive marketing plan that incorporates various strategies can help ensure you're effectively reaching your target demographic while maximizing your marketing dollars. It’s all about brand recognition,” says ... Read more |
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