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Feature Story
Showroom Sharp: Six tips to help your business stand out The customer rules! It’s an all too familiar mantra, but it warrants repeating. After all, the customer ultimately decides whether your kitchen and bath business will succeed or fail. That fact alone puts them in control. To win over your potential customers, you have to give them what they want, when they want it, at a price they’re willing to pay. You have to gain their trust and provide the best service, or they’ll simply go to your competitor. That’s the cold, hard ... READMORE |
Columnists
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Tania Richardson and Melandro Quilatan Designers often receive the bulk of the credit for the projects they work on, but behind the scenes there’s a team of people working to make them look good. A successful design firm needs a network of professionals they respect and rely on. These include architects, engineers, developers, contractors and ... Read more |
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Since I seem to have established a tradition in this column of stating my biases right up front, let me not stray from that path: I really hate unscheduled direct sales calls — either by phone or in person. In my book, they are right up there with talking on ... Read more |
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Robin Siegerman, ARIDO, CKD In my last column, I wrote with considerable frustration about the lack of sales skills among young designer hopefuls and job seekers. I’ve received a number of wonderful letters from others who share my frustration.... Read more |
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If you’re anything like me, you’re so sick to death of hearing about the tough economy we’re in that you’d like to stop reading this column right now. That would be a mistake. I’m not going to give you any "woe-is-me", hand-wringing, tear-your-hair-out, gloomy stuff. I don’t want to put ... Read more |
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Robin Siegerman, ARIDO, CKD When i sit down to write this column every quarter, I often start writing about one thing and end up writing about something completely different.... I have the kind of brain that is like a hummingbird flitting from one thought to another, always in search of a different source of ... Read more |
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Robin Siegerman, ARIDO, CKD Early in December 2009, the Ontario Ministry of Revenue began conducting seminars to inform various business sectors of the implications of the HST and how it will apply to their particular business. On December 9th, the Ontario Architect’s Association hosted one of these seminars for their members, and those of ... Read more |
Articles
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Val Maloney  Whether you are looking to reach a local client or show potential buyers halfway around the world your product, according to Internet insiders if you want to support your business you better hitch a ride on the information highway.... Read more |
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Natalie Daye  Ever watch a customer walk into a showroom, only to walk right back out looking overwhelmed and confused? A showroom is where the dreams of your client should come to fruition not confusion. Whether you’re working with 400 square feet or 35,000 square feet, your showroom should not only p... Read more |
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Christine Corelli Forget tough. Today’s competition is fierce. Sales have been down for many businesses including manufacturers, business owners, reps, designers and fabricators in the kitchen and bath industry. So what should you do? Wait for the phone to ring? Wait for things to turn around? Cut prices? Cut prices so low ... Read more |
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The recession may technically be over, but its after effects are clearly sticking around. “When we have an economic downturn or more like a meltdown, panic sets into the market and people become very cautious,” says marketing expert and consultant Peter Elenakis, a professor of Business and Marketing at Marianopolis ... Read more |
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CKCA National Forum — Jan. 28-31/10
Approximately 100 Canadian Kitchen Cabinet Association (CKCA) members headed to Toronto for the annual event.
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