Kitchen & Bath Magazine

The annual Kitchen & Bath Industry Show (KBIS) is just around the corner and attendee figures are showing a 40% increase over last year’s numbers during the same time period to date. Show producer Nielsen Expositions, say they anticipate nearly 35,000 people will attend this year’s KBIS event, which takes place at McCormick Place in Chicago from April 16-18, 2010.

“The numbers are pretty staggering at this point as our research shows that 67% of the attendees who are registered for KBIS 2010 did not participate last year,” said Brian Pagel, vice president of the Kitchen and Bath Group at Nielsen Expositions. “This has surpassed our expectations and has generated a lot of early buzz and excitement surrounding the show in Chicago this year.”

Certain areas of the industry appear to be leading the show’s attendance growth. For example, the number of architectural firms that have signed up to attend the show to date is 20% higher compared to 2009 figures. Design firms are up by 15% overall. Nielsen also anticipates nearly a 10% increase in the number of plumbing wholesalers and distributors at KBIS this year.

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