For 2010, Rona is introducing nearly 2400 new products and 2500 exclusivities selected to reflect current trends and the latest technology. Among the new offerings: a new line of furniture; 30 Rona by Design projects, including 450 products; more than 650 new products to its Rona Eco and eco-responsible lines; and an integrated line of garden furniture, sun shelters, barbecues and other decor items.
The company also recently launched three Studio by Rona paint and interior decoration boutique in the Greater Montreal Area. Structured around three target groups – consumers, interior designers and professional painters – the Studio by Rona features a line of 800 colours and a wide array of products (paint, wallpaper, ceramic tiles, mouldings, floor coverings, window treatments and bedding), along with services aimed at each group. The company plans to roll out the new concept to other regions of Quebec and then across Canada.
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